Pax8 Results Selling Framework Podcast

Join Keith Marchiano, Senior Executive Coach & Program Manager for Sales Enablement at Pax8, for the Results Selling Framework (RSF) podcast. The RSF provides a robust foundation designed to enhance your engagements with potential prospects and existing clients. This strategy can revolutionize your MSP’s sales approach, helping you connect with buyers and understand the problems their businesses face. Tune in to learn how to elevate your sales game and achieve better results through a proven framework.

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Episodes

Monday Apr 07, 2025

Join Keith Marchiano and Jonathan Cox as they dig into the future of automation and AI in sales.
 
Learn why having a solid sales process before implementing tools is non-negotiable and how the balance between automation and the human touch in sales interactions can set you apart.
 
In the face of the golden opportunity of AI, it's pivotal that we understand the importance of building trust through meaningful conversations in sales, leveraging technology for efficiency, and the necessity of defining processes before automating tasks.
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Johnathan Cox | Manager of Operations Solutions | Pax8 https://www.linkedin.com/in/johnathancox 
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

In this engaging podcast episode, Keith Marchiano and Maria Armstrong discuss the unique challenges and experiences of women in sales. Maria shares her journey into sales, the importance of empathy, and the generational shifts in perceptions of women in the industry. Discover strategies for MSPs to generate quick wins by analyzing client needs and engaging in effective communication. You will hear how to grow your business by having meaningful conversations with your clients and learn how you can start educating clients about security and discover the importance of regular check-ins to find that valuable whitespace and ensure you're building strong relationships.
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Maria Armstrong | Manager of Academy | APAC Pax8 https://au.linkedin.com/in/maria-armstrong 
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

It's Women's History Month! Keith Marchiano and Jennifer Evans, Operations Solutions Consultant 4 at Pax8 are here discuss the ongoing challenges women face in the sales industry. Join them as they explore the advantages and disadvantages women encounter in sales roles and share personal stories of overcoming obstacles - all while maintaining that important work-life balance needed to thrive in the sales profession. Learn about the importance of active listening and empathy in building client relationships, and how continuous learning can be the key to growing your own career.
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jennifer Evans | Operations Solutions Consultant 4 | Pax8
https://www.linkedin.com/in/jenniferjevans
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

In this episode of the Results Selling Framework podcast, Keith Marchiano and Chris McDonell discuss the essential skills needed for sales success - active listening, effective communication, and a structured onboarding process as well as the significance of emotional intelligence and genuine communication in building relationships with prospects. They explore the role of sales leaders in coaching and developing their teams, the impact of post-COVID dynamics on sales strategies, and the necessity for continuous improvement and adaptability in using technology for sales interactions.
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Chris McDonell | President & CEO | Sandler/McDonell Consulting Group https://www.linkedin.com/in/chrismcdonell 
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

In this episode, Keith Marchiano and Jake Gipson discuss the importance of setting clear and attainable sales goals for the new year, emphasizing the need for consistency, accountability, and strategic planning for driving growth in sales. Jacob Gipson is the Manager of Enablement Programs at Pax8, where he leads initiatives that empower sales teams and partners to achieve their goals through tailored enablement strategies. With a strong background in sales methodologies like Command of the Message and a proven track record in driving programs like Good2Gr8, Jacob focuses on simplifying processes, fostering collaboration, and delivering measurable results for Pax8 and its partners. With the help of Jake and Keith's insights, learn how to reset after a challenging 2024 - break down your larger goals into smaller, achievable milestones to maintain focus and motivation throughout the new year!
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jake Gipson | Manager of Enablement Programs | Pax8 https://www.linkedin.com/in/jacobpaulgipson 
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

Join Keith Marchiano, Senior Executive Coach at Pax8 Academy, and Jeremy Nelson, Sales Coaching Manager at Pax8, as they dive into the crucial steps for planning new managed recurring revenue in the upcoming year. With Jeremy's extensive experience in running MSPs and sales, this episode is packed with valuable insights on setting clear goals and key performance indicators (KPIs) to achieve an impressive 20% annual growth in managed services. Get ready for an engaging and informative conversation that will leave you inspired and motivated to reach new heights of success in 2025. Whether you're a seasoned professional or just starting out, this episode offers practical advice and strategies to help you excel in the world of managed services. Tune in for an insightful and fun discussion that will equip you with the tools and knowledge you need to thrive in the coming year!
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jeremy Nelson | Sales Coaching Manager | Pax8 https://www.linkedin.com/in/jeremy-nelson-/ 
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, we delve into the world of sales and leadership. Sara Ehrich shares her incredible journey from office manager to Chief Operations Officer of an MSP. She and Keith discuss the importance of a sales playbook, role-playing scenarios, and key metrics for sales success. Learn about the significance of celebrating sales wins as a team and gain valuable tips for leading and developing salespeople!
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Sara Ehrich | Partner Education Specialist | Pax8 https://www.linkedin.com/in/saraehrich/ 
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This week, Michael L. Giuffrida, the President at Kyber Security teams up with Keith to discuss his journey from IT engineer to business development expert, offering insights into building a positive sales mindset and the importance of reducing risk through cybersecurity. They discuss strategies for qualifying prospects, uncovering buyer needs, and overcoming obstacles in selling security solutions. Tune in for practical tips, engaging role-plays, and expert advice on protecting businesses from cyber threats.
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Michael L. Giuffrida | President | Kyber Security https://www.linkedin.com/in/michaelgiuffrida 
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast.
In this episode Matt Lee, the Security & Compliance - Senior Director at Pax8, joins Keith to explore the art of selling cybersecurity services by positioning yourself as the expert.
Learn how to build lasting client relationships by focusing on frameworks and strategies rather than just showcasing tools.
Discover the key to becoming a trusted prescriber and elevating your sales approach.
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Matt Lee | CISSP | CCSP | PNPT | Security & Compliance - Senior Director | Pax8 LinkedIn: cybermattlee YouTube: youtube/cybermattlee Website: cybermattlee.com
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Tuesday Apr 01, 2025

Join us in this insightful episode as Keith Marchiano sits down with Conor Geiger, Sales Manager at Creative Computer Solutions, an MSP based in Vancouver, Washington. Together, they dive deep into the art of prospecting and share actionable tips to help you create familiarity and spark curiosity with potential clients. Understanding the challenges that come with prospecting, Keith and Conor discuss proven strategies to establish a connection with prospects, even before the first conversation. They explore techniques that go beyond the basics, helping you to stand out in a crowded market and turn cold leads into warm opportunities. Whether you're a seasoned sales professional or just starting, this episode is packed with valuable insights to refine your approach and drive results. Tune in to discover how to elevate your prospecting game and set the stage for successful client relationships.
⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine 
⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

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